It may not wash off: unforeseen liabilities of claiming the 'greenest games'

Journal Contribution ResearchOnline@JCU
Newlands, Maxine
Abstract

[Extract] London 2012 has branded itself "the greenest games to date",¹ and "the greenest games of the modern era",² aiming to set the "highest standards in sustainability and legacy for other games to follow"³ (Weaver, 2007). But the aspiration to create the "greenest games in history" (Brierley, 2008) is now under scrutiny, and London 2012 has been accused of failing to meet environmental targets. Increased flights from the nearest airport (London City),⁴ proposals to lift the ban on night flights into London Heathrow, delays in releasing reports on carbon emissions, and a row over an environmentally focused campaign by a major sponsor – all of these mean that London 2012's green credentials are already in question.

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Rising East

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2

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1

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9

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University of East London

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